We are delighted to have signed a deal to add official data from Sporting Solutions to the high quality content we provide to retail betting shops.

The high integrity feeds for football will go live this month across shops in the UK, Ireland and overseas.

More sports content will then become available to our customers looking for pre-match and in-play betting opportunities at the counter and through high quality visual representation on self-service betting terminals.

This will also assist bookmakers with using our unrivalled coupon builder software to create bespoke marketing materials that in turn help them tailor margins to their own requirements.

Linking to the in-shop EPOS, customers will get one set of data and prices to ensure continuity and ease when placing bets.

Jason Hardman, Business Development Director at A Bet A, said: “We’re thrilled to be able to further our offering for partners through this new deal with Sporting Solutions as the appetite for innovative sports betting opportunities increase.

“By pairing our cutting-edge technology with good quality, affordable data and content we are confident they will see positive results through an enhanced customer experience.”

Find out more about our latest technology offerings and how we can support your business at ICE London 2023 at Stand S1-310.