After the success of previous years, our annual visit to ICE is always eagerly anticipated. And this year certainly didn’t disappoint!

Armed with our new stand, designed and built by Jonathon at Echo Exhibitions, innovative new bet management solutions and enough sweets to feed the entire ExCeL Centre, ICE 2018 began..

A revelation

On Tuesday 6th Feb, the opening day of ICE, A Bet A launched its brand new bet management solution for stand-alone and integrated racebooks and sportsbooks.

Over the course of the next few days, we were proud to showcase our other much loved Bet Management platforms, such as our screen solutions as seen below, as well as meeting with some of our much valued existing customers for a long overdue catch up and to answer and offer solutions to any queries they may have had.

With the successful launch of such an exciting new product, our existing successful Bet Management platforms and a very prosperous ICE, 2018 is already set to be a good year for A Bet A!

For inquiries on any of our products or solutions, please contact our Sales Director Debbie Hardman on +44 1420 549988 or email